Step back in time with Architours at Casa Planas on March 28, 2025, and dive into the captivating origins of tourism in the Balearic Islands. This exclusive cultural tour through the Planas Archive – Europe's largest dedicated to tourism – promises an unforgettable journey housed in a former photo development factory in Mallorca. Discover over 3 million images chronicling Spain's tourism evolution, from industrial postcards that circled the globe to early hotel snapshots and vibrant cultural events of the 1950s, 60s, and 70s.
Founded by pioneer photographer Josep Planas i Montanyà, the archive safeguards his vast camera collection and historical equipment, blending nostalgia with innovation. Today, visual artist and researcher Marina Planas curates it, infusing contemporary artistic flair into archival tales. You'll wander through rooms filled with vintage postcards, black-and-white photos of Mallorca's first sun-seekers, and artifacts that paint a vivid picture of how the island became a global hotspot. It's not just a tour; it's a storytelling immersion that connects past and present.
Perfect for history buffs, photography enthusiasts, and culture lovers seeking authentic Mallorca experiences. The intimate setting at Casa Planas creates a magical atmosphere, where dusty negatives whisper secrets of golden eras. Whether you're a local rediscovering roots or a visitor craving insider insights, this VIP experience sparks wonder and deepens your appreciation for the island's heritage.
Don't miss this one-of-a-kind event – secure your spot for an afternoon of discovery amid Mallorca's cultural treasures. Easy access from Palma makes it ideal for a half-day adventure. Immerse yourself in the stories behind the snapshots!
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