Dive into the captivating history of tourism in the Balearic Islands with Architours at Casa Planas this December 2025 in Mallorca. This exclusive VIP cultural tour unlocks the doors to the Planas Archive, Europe's largest collection dedicated solely to tourism evolution. Housed in a striking former photo development factory, you'll wander through over 3 million images that chronicle Spain's journey from early postcards to vibrant 1950s-70s cultural scenes, all under the expert guidance of contemporary perspectives.
Explore industrial postcards that once circled the globe, pioneering hotel photographs capturing Mallorca's golden age, and snapshots of long-lost events that shaped the island's identity. Founded by visionary Josep Planas i Montanyà, the archive safeguards his vast camera collection and vintage photographic gear, offering hands-on insights into tourism photography's roots. Today, visual artist and researcher Marina Planas curates this treasure trove, blending historical depth with modern artistic storytelling. Every corner reveals untold stories of how visitors first fell in love with Mallorca's sun-kissed shores and hidden coves.
Perfect for history buffs, photography enthusiasts, and culture seekers, this intimate tour creates an immersive atmosphere in the archive's industrial-chic setting. Feel the nostalgia as you trace the footsteps of tourism pioneers amid towering stacks of prints and artifacts. It's a rare chance to connect with Mallorca's past while appreciating its enduring allure as a top destination.
Don't miss this one-of-a-kind journey into Mallorca's visual heritage. Secure your spot for an unforgettable afternoon (or evening) of discovery at Casa Planas and let the archive's stories transport you back in time. Whether you're a local or visiting the island, Architours promises insights that linger long after your visit.
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