Vilafranca de Bonany transforms into Mallorca's melon capital during the Festa i Fira del Meló 2025, running from early September through the end of the month. This beloved tradition celebrates the island's emblematic fruit with a vibrant mix of cultural events, agricultural showcases, and family fun. Imagine strolling through sun-drenched streets filled with the sweet aroma of ripe melons, as locals and visitors gather for tastings, contests, and lively performances that capture the essence of Mallorcan village life.
The highlights kick off on Thursday, September 4, with the Petanque Tournament final at Parc Josep Maria Llompart, followed by a hilarious Melon Eating Contest at Plaça Tomeu Penya—complete with cash prizes, kids' and seniors' categories, and plenty of juicy fun. Friday brings the opening of the 10th Cossiols Exhibition featuring traditional flowerpots, alongside creative melon workshops for bath salts and engraving, plus the evocative photo exhibit 'Those Who Watched Us Grow' by Catali. The main action peaks on Saturday, September 6, for the 54th Festa del Meló, and Sunday, September 7, for the 30th Fira del Meló, packed with fairs, theatre, music, sports, and endless melon tastings that highlight Vilafranca's agricultural heritage.
Perfect for families, foodies, and culture enthusiasts, this festival offers a relaxed, authentic atmosphere amid charming plazas and parks. You'll feel the warmth of community spirit as generations come together, blending tradition with playful activities under the September sun.
Don't miss this slice of Mallorca magic—head to Vilafranca de Bonany for free-spirited enjoyment and fresh melon delights. Mark your calendar and join the celebration!
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